AI Insights · Timothy · July 2024
Q2 2024 Performance of Top iOS Drawing & Coloring Apps in the US
Explore the Q2 2024 trends for the most popular Drawing & Coloring apps on iOS in the US. Sensor Tower provides a detailed performance analysis for these creative outlets.
As we delve into the second quarter of 2024, the Drawing & Coloring category on iOS has shown varied performance among the top applications. Sensor Tower's data offers insights into downloads, revenue, and user engagement trends for these vibrant and creative platforms.
My Coloring Book experienced a fluctuating download pattern, starting at 1K downloads in the first week of April and dropping to a low of 142 downloads by late May, before rebounding to nearly 500 downloads by the end of June. Weekly active users mirrored this trend, with a peak of 4K in the first week of April, decreasing over the quarter, and stabilizing around 3K active users by the quarter's end.
Color by Number：Coloring Games showed a steady revenue stream, generating around $200 weekly, with a peak at $249 in late April. Downloads began at 414 and saw a mid-quarter dip, but ended on a high note with 440 in the last week of June. Active users started at 1.9K and also experienced a mid-quarter dip, recovering to 1.6K by the end of June.
Happy Color by Numbers Game maintained a consistent number of weekly active users, starting and ending the quarter around 2.5K, with slight fluctuations in between. Downloads ranged from 292 to 399 in the earlier weeks, followed by a steadier pattern around 300 for the remainder of the quarter.
Pixel Art － Color by Number saw modest revenue, peaking at $53 in mid-April. Downloads showed an upward trend, from 301 at the start of April to over 500 by the end of June. Weekly active users started at around 2K, dipped slightly mid-quarter, and grew to 2.3K in the final week of June.
Paint by Number Coloring Game had sporadic revenue, with minimal amounts recorded in three separate weeks. Downloads saw a sharp increase to 433 in mid-June, while active users showed a similar spike to 1.9K, after a quarter low of 1.2K in late April.
For more in-depth insights and data on app performance, visit Sensor Tower, where you can explore the full spectrum of analytics for the mobile app market.
